OXENIR was founded by two Jordanian-Canadian professionals connected by shared roots, different expertise, and one clear vision.

For over five years, one founder worked closely with customers in Jordan’s cosmetics industry. Listening, learning, and seeing firsthand the gap between what many brands promise and what they truly deliver.

The other built a career in chemical engineering—mastering formulation, ingredients, and the science behind products that truly perform. Different expertise. Shared roots. One vision. Together, they asked themselves a simple question:

Why search the world for solutions when one of nature’s greatest treasures has always been in Jordan?

The Dead Sea.

Valued for generations. Rich in authentic minerals. Grounded in real science. So they went back to the source. They sourced directly. They refused shortcuts. They created formulas built on authenticity, science, and trust.

What began as a shared belief became something bigger.

OXENIR.

A Canadian brand rooted in Jordan, created for those who believe true beauty is not about covering who you are, but returning to what is real.

Rooted in Jordan. Refined for Canada.